FeaturedKnightsbridge, Central London
Ultra-Prime Knightsbridge Home
An ultra-prime Knightsbridge residence moments from Harrods — exceptional finish, sophisticated interiors and a world-class Central London address.
5 bed 5 bath Sleeps 14
London's Finest Private Residences, Discreetly Serviced
For private families, principals, family offices, executive assistants and luxury travel advisors.
The space of a private home.
The care of a private household.
- 4–7 bedroom residences
- Whole-home privacy
- Stays arranged privately, by residence and dates
- Private chefs and butlers
- Discreet daily housekeeping
- Chauffeurs and transfers
- Private gyms and cinemas at selected homes
- Dedicated guest support
The Proposition
Beyond the Hotel Suite: A Private London Home
Aster & Row provides exceptional private London residences for short stays, combining the space and privacy of a private home with discreet, fully staffed household service. Our collection brings together substantial multi-bedroom houses and townhouses where housekeeping, chefs, chauffeurs, reservations and bespoke arrangements are coordinated around the stay.
A private residence becomes the better answer when a family needs several suites, when children, nannies, staff or security are travelling together, when the stay runs to weeks rather than nights, or when a group wants its own living, dining and entertaining rooms under one roof.
Discover the Aster & Row differenceFeatured Residences
View the private collection A Small Collection of Exceptional London Homes
Four to seven bedroom residences selected for their location, scale, privacy, interiors and ability to deliver a genuinely exceptional London stay.
Featured
FeaturedFulham, South West London
The Fulham Townhouse
A beautifully curated seven-bedroom private townhouse offering generous living space, hotel-inspired comfort and a prime Fulham location.
7 bed 6 bath Sleeps 14
FeaturedChelsea, South West London
Modern and Chic Chelsea Townhouse
An ultra-luxury five-bedroom Chelsea townhouse with private gym and cinema room — designed for discerning families and high-end group stays.
5 bed 5 bath Sleeps 10
The Use Case
When Several Hotel Suites Are No Longer the Best Answer
A family of eight or ten arriving in London has traditionally reserved several suites across a five-star hotel — separated by floors, with no shared living room, no private dining and no kitchen of their own.
An Aster & Row residence keeps the whole party together in one exceptional private house, with dedicated housekeeping, a single point of contact, and optional chefs, chauffeurs and household support. Mornings happen around one table. Evenings happen in your own drawing room. Children, grandparents and travelling staff are accommodated without compromise, and nobody passes through a lobby to get home.
Signature Amenities
More Than a Place to Sleep
Private Wellness
Saunas, private gyms and wellness rooms within selected residences, with personal training and treatments arranged on request.
See residences with wellness facilities →Private Entertainment
Cinema rooms, grand reception rooms and formal dining spaces designed for entertaining privately rather than in a hotel restaurant.
Explore private townhouses →Residential Privacy
An entire private house with its own front door — no corridors, no lobby, no shared spaces, and complete discretion throughout the stay.
A private alternative to hotels →Fully Staffed Service
Housekeeping, private chefs, chauffeurs, personal training, reservations and bespoke arrangements, organised around the household.
Explore private client service →Locations
All London locations London's Most Coveted Neighbourhoods
Luxury Private Residences in Knightsbridge
Harrods, Sloane Street and Hyde Park within walking distance.
Luxury Townhouse Rentals in Chelsea
The King's Road, riverside walks and quiet garden squares.
Luxury Private Residences in Belgravia
Stucco terraces and Eaton Square, sourced on request.
Luxury Private Residences in Mayfair
Berkeley Square and Bond Street, sourced on request.
Luxury Private Homes in Kensington
Museums, Kensington Gardens and family-scale houses.
Luxury Private Homes in Wimbledon
Village life, the Common and the All England Club.
Who We Host
Arranged Around the Guest
Every stay is arranged personally. Enquiries are welcome directly, or through an assistant, family office or travel advisor acting on your behalf.
For travel advisors and private offices- International families
- Multi-generational family stays
- Private principals
- Family offices
- Executive groups
- Travel advisors and concierge partners
- Seasonal London stays
- Wimbledon and major London events
During Your Stay
A Private Residence, Fully Looked After
Every stay can be arranged around the household, from airport collection and daily housekeeping to private chefs, chauffeurs, wellness appointments, restaurant reservations and bespoke London itineraries.
Explore private client serviceFor Owners
Quiet representation for significant London homes
Aster & Row also acts privately for owners of prime London townhouses and penthouses — advising on discreet sales, vetted residential lettings and day-to-day stewardship of the home. No portals, no signboards, no public addresses.
Private Sale
Off-market and quiet-market sales to vetted buyers.
Stewardship
Management of the home as an asset and a household.
Lettings
Carefully vetted residents, always on the owner's terms.
Guest Stories
Read guest reviews In their own words.
“A beautiful London home with hotel-level comfort.”
The house was immaculate, stylish and perfectly located. It felt far more personal than a hotel but with the same level of comfort.
“Perfect for our family stay.”
The property had everything we needed for a comfortable London trip. Spacious, beautifully designed and very professionally managed.
“Luxury, privacy and excellent communication.”
The booking process was smooth and the home was exactly as shown. We would absolutely stay again on our next visit to London.
Private Enquiries
Request a private proposal.
Share your dates, party size and preferred neighbourhood, and we will return a shortlist of suitable residences with availability and household services. We reply personally, usually within one business day.
Request a Private Proposal