Luxury London townhouse interior at golden hour
A Private Residential Firm

Prime London Residences, Quietly Represented.

Aster & Row is a discreet residential firm for prime central London — lettings, sales, property management and an in-house concierge, looked after personally by a small, owner-led team.

Our Ethos

A residential firm built around a small set of exceptional homes.

We represent a considered portfolio of private London residences on behalf of resident owners, landlords and family offices — for sale, for let, and under our day-to-day management. The approach is the same in every case: discreet, owner-led and finished to a hotel standard.

  • 01

    Prime addresses

  • 02

    Owner-led service

  • 03

    Quiet, by introduction

Featured Residences

A small, considered collection.

View all residences
Ultra-Prime Knightsbridge Home
Featured
Knightsbridge, Central London

Ultra-Prime Knightsbridge Home

An ultra-prime Knightsbridge residence moments from Harrods — exceptional finish, sophisticated interiors and a world-class Central London address.

5 bed 5 bath Sleeps 14
Modern and Chic Chelsea Townhouse
Featured
Chelsea, South West London

Modern and Chic Chelsea Townhouse

An ultra-luxury five-bedroom Chelsea townhouse with private gym and cinema room — designed for discerning families and high-end group stays.

5 bed 5 bath Sleeps 10
Our Services

One firm. Four services. Quietly delivered.

Lettings

Long, mid and short residential tenancies across prime central London, matched discreetly to vetted private and corporate tenants.

Sales

Off-market acquisitions and private disposals of prime London residences, advised personally for private clients and family offices.

Management

Hotel-grade day-to-day stewardship for resident owners, landlords and overseas clients — fully in-house, with a single point of contact.

Concierge

An in-house lifestyle team for residents, owners and guests — chefs, drivers, reservations and event access on request.

Guest Stories

In their own words.

Read Guest Reviews
A beautiful London home with hotel-level comfort.

The house was immaculate, stylish and perfectly located. It felt far more personal than a hotel but with the same level of comfort.

Charlotte H.·Family stay · Fulham
Perfect for our family stay.

The property had everything we needed for a comfortable London trip. Spacious, beautifully designed and very professionally managed.

James & Olivia R.·Summer holiday · Wimbledon
Luxury, privacy and excellent communication.

The booking process was smooth and the home was exactly as shown. We would absolutely stay again on our next visit to London.

Mr. & Mrs. Al-Saud·Long weekend · Chelsea
Open a Confidential Conversation

Speak with our private client team.

Whether you are letting, selling, looking for a home in London, or seeking trusted day-to-day management, our team responds personally within one business day.

Get in Touch